“No sinner is ever saved after the first twenty minutes of a sermon”
-Mark Twain

It’s the hook, the elevator speech, the pitch.

The trick is getting right to the heart of the matter. If you can’t sell your idea in a few well chosen words, it’s a lost cause. We live in a world of short attention spans and instant gratification.

You can’t save the sinner if he isn’t listening anymore.

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